![]() ![]() While Ipsos iris has not yet rolled out, it is understood to be imminent. In August last year, IAB Australia announced Ipsos had been appointed, on a three-year term, as the industry’s “exclusive and preferred supplier for the planning, buy and reporting of digital audience measurement data in Australia”. And I feel like we have something to offer.” Whether it be the ads or the content, that is no different. But our commitment remains, globally and locally, to progress audience measurement. And I feel like this market had to do a lot of the learning,” she said. And every step along the way we learnt from that. There was data delays and things that were caused by a single provider. ![]() ![]() ![]() Senior industry players had been critical of the company for being slow-moving and ineffective. Nielsen’s Pacific Managing Director, Monique Perry, has unveiled the company’s new Digital Content Ratings product, citing its new identity system and sheer scale – a 10,000-strong panel and 10 million Australian IDs deduplicated against 57 million devices – as reasons it is well placed to continue serving the local market.Ĭonceding her company had fallen short over the past year after losing a crucial data alliance with Facebook, Perry said it had been a tough 12 months and Nielsen had “paid the ultimate price”. Global audience measurement firm Nielsen is gearing up for an Australian measurement melee, bringing a redesigned digital audience platform to compete with Ipsos despite losing the ‘exclusive and preferred supplier’ endorsement of industry group, IAB Australia. ![]()
0 Comments
Leave a Reply. |